“Review these infographics and write about what social media platform your target audience is using and what kind of content would be best to use to actively engage with them.

And, write about how you will use these platforms for your audience based on the new rules of marketing and PR.”

Facebook is an excellent platform to reach my target audience. With content marketing getting more social, Facebook’s social network and its multitude of opportunities are key in reaching an audience and sharing content.

The best content to use to actively engage with my target audience is online content; blog posts with images, videos, and news releases

Through online posts I can deliver information and drive the audience to interact and share.

To use this platform, I started by creating a page, building a website, and establishing an online presence. This consisted of creating a brand image, name, and publishing content. Sharing the creative process is a good way to engage your audience. It boosts participation and shows authenticity.